OVER ITS NEARLY 40-YEAR HISTORY, G&B ELECTRONIC DESIGNS LTD HAS SHOWN RESILIENCE, ADAPTABILITY AND DETERMINATION TO SURVIVE AND SUCCEED THAT ARE AN EXAMPLE TO ANY SME THAT WISHES TO FLOURISH IN TOUGH TIMES.
G&B ELECTRONIC DESIGNS LTD, FOUNDED BY GEORGE MCBROWN IN 1980, INITIALLY FOCUSED VERY MUCH ON THE SAME AREAS IN WHICH HE HAD BEEN WORKING AT SMITH’S INDUSTRIES, BEFORE HE WAS MADE REDUNDANT: ENGINEERING AND THEN CAD, PARTICULARLY ON PCB LAYOUTS.
It expanded into making prototypes and short runs and grew sufficiently to move out of its first workshop, above a cycle shop in Haslemere, to a small factory in Liphook and ultimately to a 24,000 sq ft facility, designing and manufacturing high-speed surface-mount technology (SMT) electronics components, with no less than 12 designers on board. Then came the credit crunch.
REFOCUSING FOR REVIVAL
“2008 was a fork in the road for us,” said Laura McBrown, one of George’s two daughters, who stepped up to running the business in 2015. “CAD software licences cost £30,000 and we simply could not afford surplus capacity.” A lot of projects were axed; G&B Electronics itself had to cut its headcount and it was not the only one. A plethora of redundant skilled people established a lot of one-person businesses, with lower overheads and pricing so competitive that G&B had to rethink its business model.
“We decided to axe PCB design and layout completely, and refocus on our contract manufacturing function,” Ms McBrown said. For a business that had been founded and had grown in the areas it was now closing down, it was quite a tough choice to make but it quickly proved to have been correct. The company discovered two particular areas of demand in the UK for specialised manufacturing in its area of expertise. The first was in the Defence sector.
“Many military applications cannot go outside of the country – the IP (intellectual property) is extremely sensitive,” Laura explained. The second was high-end audio. “There is quite a cachet associated with premium audio equipment manufactured in the UK. The volumes are not always sufficient to interest mass producers in the Far East; G&B is able to offer advantages in terms of design for manufacture security and flexibility.”
After 35 years at the helm of the company he founded and having seen it through some very demanding times, George McBrown decided to call it a day in 2015. Laura and her sister, Kate Sharp, had little hesitation in taking up the reins.
What remained constant through all the upheaval was the core of the business: its team and processes. But even the good has to become better. G&B Electronics today is a company that engages its workforce and shares responsibility, in keeping with contemporary, devolved, lean management style.
“We recognised that we had a great team, processes and management systems,” she said. “We couldn’t be more proud of what our father had achieved but we have a different management style. We didn’t want to change what we were doing in the company but we did think the time was right to change the way we were doing it. We recognised that the pressures were on to become more efficient.”
G&B Electronics today is a company that engages its workforce and shares responsibility to a greater extent, in keeping with contemporary, devolved, lean management style.
“We have spent time determining the sort of business we are, what we want to be and how to identify and achieve our objectives,” Laura explained. “We have adopted the 12 Principles of Manufacturing Excellence and are mapping our progress along defined steps to achieve it. We changed our internal appraisal system to become more relevant and to enable us to engage properly with the areas on which we should focus.”
“We are more customer focused, in our processes and even in our marketing. We have developed customer service teams, rather than relying on individual relationships; apart from anything else, people on our side of the equation could get snowed under, if they had to handle an entire account on their own. Teams are stronger, more durable and more efficient.” It also means that project managers can focus and get on with their key responsibilities.
The company has appointed a productivity specialist, who are tasked with looking at support and admin tasks and spreading the ideas of Lean manufacturing beyond the shopfloor. The adoption of electronic Bill of Materials importing, for example, has saved time, reducing G&B’s NPI (new product introduction) costs and product time to market for its customers, and almost completely eliminated human error in that area.
THE MORE THINGS CHANGE…
“Our product range is still centred on PCBs, populated and enclosed in plastic and/or metal housings, packaged and ready to go to the customer,” Ms McBrown said. This might involve holding components for final configuration and despatch to the ultimate customer and acting on behalf of the client in meeting specifications, issuing invoices and shipping to the end user. It saves the customer the cost of warehousing stock and cuts out at least one process stage.
Approximately a third of the company’s customer base is now the medical devices sector; a similar proportion is aerospace and defence; the remainder is high-end audio and ‘others’. The quest for improvement is continuous.
PARTNERSHIP AND COLLABORATION
“We work with our supply chain and liaise closely with our customers on what their needs are likely to be, which will govern what we need in terms of stockholding,” she said. The need for high levels of accuracy in tracking, tracing and documentation is why it turned to K3 Syspro.
“We require stringent control of supplies and of suppliers,” Laura continued. “The K3 Syspro system we have enables us to trace our supply routes, what we have received and what parts we have used, with ultimate accuracy.” The company began using K3 Syspro in 2012 and is now considering how it can utilise it better.
“Our mission is to be a manufacturing partner for our clients, making sure the end item is what they need and meeting their requirements in terms of quality, price and delivery schedule,” Laura said. “K3 Syspro is very much part of that strategy.”
IT’S FAMILY AFFAIR
The McBrowns at the Manufacturing Excellence Awards. (L to R) Kate Sharp, HR Director; Rob Sharp (Kate’s husband); Catherine McBrown (Kate & Laura’s mother), George McBrown (company founder; Kate & Laura’s father); Laura McBrown, Managing Director; David Crowcombe (Laura’s husband) Natasha McBrown (Peter’s wife) and Peter McBrown (Kate & Laura’s brother).
THE DETERMINATION AND ADAPTABILITY OF G&B ELECTRONIC DESIGNS LTD’S MANAGEMENT HAS BEEN RECOGNISED WITH A NUMBER OF AWARDS, FROM VARIOUS BODIES.
- “Made in the South East” award for SME Manufacturing Company of the year – 2015.
- “Made in Britain” SME Manufacturing Company of the Year 2016 – Finalist
- The Manufacturer Top 100 2016
- EEF Future Manufacturing Awards – South Regional Winner, Leadership Award, 2017
- EEF Future Manufacturing Awards – Silver Medal, National Leadership Award, 2018
- Richard White, Head of Operations, was named in The Manufacturer Top 100 2018.